The Gurus are Dead (or maybe just in hiding)

The latest fad in internet marketing (aka - selling vapor on the net), has a predictable formula:

1. Find a niche, any niche - do some market research to see what ad words test the best.
2. Declare yourself an expert.
3. Come up with some expert content based product - webinar, online class, digital book, etc.  Don't actually print or produce anything tangible - this is all about the digital.
4. Offer some piece of this for free.
5. Flood all of social media with ads for your free thing.
6. Collect the contact info of all the people who take you up on your free offer.
7. Stick them into a sales funnel.
8. Market the crap out of that list.
9. Keep feeding new names into the funnel.
10. Make million$!!

Like any dumb fish in the lake, after you take the bait a couple of times you can smell it from a mile away. 


When the little man steps from behind the screen, you can see that the Emperor has no clothes. (Yes, mixing references to literature - it's the same concept - and can't you just see the Wizard standing there naked behind the screen? )

What if there are some things you  would seriously like to learn?  I'm talking some absolutely, legit, for real deal, skills.  How do you find the actual experts in this sea of phony baloney gurus?  They all tell a good tale, or sing a great song (maybe not all - some aren't even expert at the bamboozle.), but when you get about 3 pages of scrolling in you figure out that they don't have the answers you are seeking.  Unfortunately by this point you have double opted in, and are now in the sales funnel loop hell.  Yippee for an inbox full of emails with the latest offer and the biggest discount! 

If you write

So, we moved.  Life is no longer what I know.  It's all upside down, and inside out.  The core that matters is the same - C, R, Q, T, M, A, O - God/Church - thank goodness that's all the same, but the rest, well - it's all new.

I need to get unstuck and on track.  I'm not sure what or where that track is, so until I do I am going to do a couple of things that I think will help me figure it out.

I am one decision away from a totally different everything.  What I want is a totally different financial life.

Change you decisions, change everything - Mel Robbins.  Ok - Let's go!

I have decided that I will -
1. Write something everyday.  Use this gift I have been given until I write something important, sellable, meaningful, publishable, or I at least get some direction.  I feel completely inspired that if I write,  the opportunity I am looking for will come into view.  So, I will write.  For now, here in the privacy of the test kitchen.

2. Exercise - training for the big hike I am totally excited about.  I need to get my muscles and my legs used to this altitude and step inclines.  I am surrounded by roller coaster hills - my driveway, my back yard, up to the water tower, the street I live on.  So, I'm just going to do it.  I went up and down the driveway 3 times yesterday.  Tomorrow I will do it more.  Each day I will do more and I will get faster and pant less.

3. Read the Book of Mormon in the next 90 days cover to cover.  It's a great challenge from LH to the YW of the ward, and I have accepted it.  I am already ahead of schedule.  Daily Book Of Mormon.

4. Pray specifically for what I need.  a. The BEST money education - true, real, possible, fits my thinking style.  b. The BEST money making opportunity.  c. Success in all work  d. Means to pay all of my responsibilities now and prepare for the future, and repay old debts.

5. Be responsible for my own crap and do it well.  Stop assuming responsibility for other people's crap.  Help if prompted, but don't take over the responsibility.  It hinders them, overwhelms me, and makes me a nasty wench.

6. Meet new people.  Reach out and take the first step.  Find my friends.

Enough for today.  I'm off to bed.