The Gurus are Dead (or maybe just in hiding)

The latest fad in internet marketing (aka - selling vapor on the net), has a predictable formula:

1. Find a niche, any niche - do some market research to see what ad words test the best.
2. Declare yourself an expert.
3. Come up with some expert content based product - webinar, online class, digital book, etc.  Don't actually print or produce anything tangible - this is all about the digital.
4. Offer some piece of this for free.
5. Flood all of social media with ads for your free thing.
6. Collect the contact info of all the people who take you up on your free offer.
7. Stick them into a sales funnel.
8. Market the crap out of that list.
9. Keep feeding new names into the funnel.
10. Make million$!!

Like any dumb fish in the lake, after you take the bait a couple of times you can smell it from a mile away. 


When the little man steps from behind the screen, you can see that the Emperor has no clothes. (Yes, mixing references to literature - it's the same concept - and can't you just see the Wizard standing there naked behind the screen? )

What if there are some things you  would seriously like to learn?  I'm talking some absolutely, legit, for real deal, skills.  How do you find the actual experts in this sea of phony baloney gurus?  They all tell a good tale, or sing a great song (maybe not all - some aren't even expert at the bamboozle.), but when you get about 3 pages of scrolling in you figure out that they don't have the answers you are seeking.  Unfortunately by this point you have double opted in, and are now in the sales funnel loop hell.  Yippee for an inbox full of emails with the latest offer and the biggest discount!